Virgil Abloh and Evian are here to make your water bottles collectible
Expect to see queues outside Dubai Mall very soon, because Virgil Abloh, Off-White designer and Louis Vuitton’s Creative Director, has collaborated with Evian, to launch a range of collectible glass water bottles in the UAE.
The man who has made zip-ties collectible and elevated streetwear to high-fashion is famous for designing the sort of sneakers that have hypebeasts camping out overnight to get their hands on.
Having been appointed Evian’s Creative Advisor for Sustainable Innovation Design, this is Abloh’s first project for the brand. Called ‘One Drop Can Make A Rainbow’, Abloh’s design appears on the side of evian’s 33cl and 75cl glass bottles and is inspired by the aforementioned title.
“The notion that one drop of water can create a rainbow served as the inspiration and metaphor to drive my first project.” Said Abloh. “As light refracts through that droplet, it reveals its full polychromatic potential. We don’t see just water, we see infinite possibilities and inspiration for anyone. Everyone.”
Every bottle features a rainbow droplet design and in true Virgil Abloh style, they won’t be available at your local Carrefour. To take a sip from the rarest of rare water bottles you’ll need to visit the Off-White store in Dubai Mall or log on to Amazon.ae here. If you’re in Kuwait, the bottles are available at various hotels and on Taw9eel.com.
As you might expect, the bottles are already sold out on Amazon so a trip to Duabi Mall is in order if you want to quench your limited edition thirst.