Yeezy's New Sneaker Model Is Alien Both By Name And Nature

07 November 2019
Style, Fashion, Sneaker, Streetwear, Adidas, YEEZY, Kanye West, Yeezy Boost 380 'Alien'
Image: Stadium Goods
Dropping in just a couple of weeks

While the Yeezy 350 has, perhaps, fallen by the wayside a little in a new era of chunky sneakers, there's no doubt of the impact the model has had throughout the two or three years it's been around. New colourways and iterations of the model, while a little less hard to obtain these days, still sell out almost instantly, and the 350, with its low-profile upper and sleek sole, is still very much the brand's most talismanic release to date.

See Also: The Yeezy World-Domination Plan Is Working

While the first version of the 350 was Kanye West's coming out party, the 350 V2, which has had more releases and re-releases than we care to mention here, was the model through which Kanye's original 'YEEZYs for all' sentiment really came to life. Suddenly, 350s were coming out in greater quantities and available for more people, and in the last 18 months especially, it's now the staple for anyone who wants to get a pair of Kanye's shoes on their feet for the first time. 

Now, it seems like the iconic sneaker is soon to get a second rebirth, with West himself, true to form, stepping out in July for the first time to unveil what looks like a brand new model, which clearly draws on its past two models for inspiration but cuts a unique shape all the same.

Initial speculation had the kicks as a third-generation variant of the 350 model, but it's since been revealed in close-ups that the model, which is due to drop in just a week or two, is in fact entirely new. 

Tentatively thought to be called the 380 , it's similar in size and shape to the previous 350s before it. However the 380 looks as if it features another reworked knitted upper, which plays with textures, patterning and translucency in a similar manner to many colourways of the V2, but in a far bolder manner.

It also seems to have a higher ankle collar and a more angular midsole, with the 'Alien' name for its debut colourway coming from the space-age upper combined with a UFO-inspired green midsole. Sneaker news account Hanyuzing have since gotten their hands on a pair, providing the goods when it comes to close-ups.

YEEZY news account YEEZY MAFIA, well-known as a source of knowledge for all news surrounding the brand, also seemed to think that these were the third iteration of Yeezy's most successful silhouette. "YEEZY BOOST 350 V3  ‪ALIEN ‪COMING SOON," they wrote a couple of months ago, seemingly confirming the colour of the model's inaugural colourway as well.

Current word has it that the kicks will be dropping on the weekend surrounding November 16, at a similar price to the Yeezy 350s (think around $194 USD). A raft of new Yeezy models could be due to hit store shelves to close out what has been an extremely successful 2019 for the brand. This includes, to the excitement of many Adidas-contracted players in the NBA, what could be Yeezy's first proper basketball shoe.


Via GQ Australia