You Can Watch This Isolation-worthy Nike Air Max Documentary For Free
The weekend is looming and while that usually spells out a jam-packed two days of house parties, a Sunday brunch session and multiple trips the to the gym (lol), this one is looking different. We're all in lockdown and none of the above will be happening any time soon.
Instead, we plan on catching up on all the Netflix documentaries that have been waiting patiently on our “watch list” for the past few years. But if the streaming giant's offering has already started drying up for you, fear not: Nike, the brand you're used to dropping trainers designed by Travis Scott and sell-out collections with the likes of Stussy and CDG, has just released a brand-new doc and you don't even need a monthly subscription to watch it.
The Story Of Air Max: 90 to 2090 was released today as part of the Oregon-based brand's Air Max Day celebrations (which was Thursday 26 March) and tells the story of the jewel in the crown of Nike's trainer empire. Focusing on the Air Max's legacy and journey – from a trainer its designers thought wouldn't be a hit to the hip hop mainstay it became in the 1990s – the doc actually dropped on the Air Max 90's 30th anniversary.
The Story Of Air Max: 90 to 2090 clocks in at just under 25 minutes and dives into the inner workings of Nike HQ, focusing on the technology that is used to create the iconic trainer and its bright future. With cameos from Air Max senior creative director Dylan Raasch, Patta founder Edson Sabajo and Dizzee Rascal, the short film gives a behind-the-scenes look at the creation of the latest pair of kicks in the Air Max family, the Air Max 2090, which fuses the original with a totally modern edge.
Watch below and cure your lockdown boredom.