Perfume
The former One Direction star fronts HUGO’s latest campaign
BOSS has dropped two new masculine fragrances. The only problem? You’ve got to choose between them
Dior’s Sauvage has, in the space of just four years, become one of the world's bestselling fragrances. Here, GQ UK's Style And Grooming Director investigates the extraordinary success story behind the scent of the decade
As the mercury rises, so does a man’s need to find the best spring colognes he can
Le Gemme New Trilogy, by Master Perfumer Jacques Cavallier, includes Opalon, Yasep and Falkar
Multiple Guinness World Record holding perfume is adorned by 3,571 diamonds, topaz, pearls and gold