The Jacob & Co X Bugatti Watch Collaboration Is Everything You'd Expect It To Be

By Brad Nash
04 April 2019
The Jacob & Co Twin Turbo Furious Bugatti Edition. (Image: Courtesy of Jacob & Co.) 

The Jacob & Co Twin Turbo Furious Bugatti Edition. (Image: Courtesy of Jacob & Co.) 


The Twin Turbo Furious and Epic X Chrono are designed to pair with two of Bugatti's most famous recent cars

There are plenty of watch x car collaborations out there. The two worlds sort of go hand in hand, and have done for as long as motorsport has been around. We have, at the moment, Ferrari and Hublot, Aston Martin and TAG, Richard Mille and just about everyone else on the F1 grid, etc, etc.

One brand that's never gone to the lengths of collaborating with one of the more common watch brands, however, is Bugatti. It's always felt a little bit, dare we say, beneath them to do so, and for that reason they've held a long-standing relationship with ultra-exclusive watchmaker Parmigiani Fleurier.

But when ultra-boujee jewelry company Jacob & Co., who have made waves in recent years with their outlandish bling and extremely complicated statement timepieces, came knocking, it seems as if the French coachbuilder couldn't resist.

The two watches that have resulted are Bugatti-themed takes on their Twin Turbo Furious (pictured above) and Epic X Chrono, which are both designed to pair with two of Bugatti's most famous recent cars.


The Jacob & Co Bugatti Chrono Edition Limitee 100 Ans. (Image: Courtesy of Jacob & Co.)

The Twin Turbo has a colour scheme reminiscent of the bright blue seen on the original Chiron, while the Limitée pays homage to the Chiron Sport 110 Ans. Edition that Bugatti released to celebrate its 110th anniversary.

As is clear for all to see, the Twin Turbo Furious is the highlight of the collection kitted out with a number of race-themed complications devised by the American company's Geneva-based horological team.

The watch's power reserve is indicated through a 'fuel guage' on the face, while being a racing-inspired watch, it also has chronograph functions, two triple-axis tourbillons (to ensure precision timing), a column-wheel chronograph and a decimal repeater that chimes the 10-minute intervals of time past the hour.
Each of the 39 individually-numbered watches made will be made out of 18 pieces of carbon fiber, 18 pieces made in rose gold, and 3 that will boast diamonds.

“For this project we found the right partner in Jacob & Co., because we are both absolutely dedicated to innovation with superb technology, absolute beauty, craftsmanship and the highest quality of the materials”, explained Stephan Winkelmann, President of Bugatti, in a statement issued jointly with Jacob & Co.

The Twin Turbo Furious will retail for about $533,000, while its baby brother, officially named the Bugatti Chrono Edition Limitee 100 Ans., will retail for a much more reasonable $35,000. You can find out more about both at Jacob & Co's website.


Via GQ Australia