The New Yeezy BOOST 350 V2 Is A Sneaker You'll Want To Protect

15 September 2019
Adidas, Kanye West, Yeezys, Sneakers

Kanye West and Adidas announce details of the Yeezy BOOST 350 V2 in Cloud White

If you’ve had your feet on the ground this past month you’ll know that Adidas recently announced drop dates for the latest iteration of the Yeezy BOOST 350 V2. Available in two colourways: Cloud White and Critin, they’re slated for release 21 September.

Read more: An amateur's guide to buying Yeezys

Making use of Adidas’ Primeknit upper and BOOST midsole technology, these are sneakers you’ll want to protect at all costs, not least because that beautiful ‘Cloud White’ colourway is one glass of Coke away from ruination. This latest model is also now available in kids and baby sizes, too. Anyone who says fatherhood doesn’t change your priorities should speak to Kanye West.

While these BOOST 350s aren’t ‘new-new’, they’re certainly fairing better than the as yet officially unannounced Yeezy Foam Runner, details of which were leaked online this week.

Potentially arriving in 2020, the one-piece foam-molded runner was initially pictured on the feet of North West, before later appearing on the Yeezy Mafia Twitter account, and has drawn comparisons with that other notable ‘parent-and-child’ friendly footwear brand: Crocs.

Bright white and maximalist, these presumably prototype Runners appear to have walked straight off the set of The Mandalorian. Indeed, the only thing they really have in common with a pair of Crocs is that they’re both full of holes. No word yet on whether you’re supposed to wear socks with them or not. Outlandish? Sure. A best seller? Almost certainly. It’s Kanye West’s world, we’re just living in it.

Read More: What Jon Favreau has to say about The Mandalorian

But back to the matter at hand: The Yeezy Boost 350 V2 drops 21 September 3am at adidas.ae/en/yeezy.

Adult models will retail for $272, Kids $204 and infants $177. If you get your hands (or indeed feet) on a pair, we suggest you spray them liberally with Crepe Protect and avoid wearing them around, well, kids. Although in retrospect, that might be easier said than done.