Earlier this week, Louis Vuitton's mega-powerful parent company, LVMH, made headlines with its announcement that it had acquired the Sewelô diamond — the second-largest rough diamond ever discovered — as part of the company's portfolio. At the same time, however, the brand also unveiled a piece of important information to reporters that went somewhat more under the radar.
Following on from last year's news that LVMH was set to open a luxury hotel in the middle of London, it's now been revealed by WWD that the luxury business is also planning on opening the first Louis Vuitton-branded restaurant.
The Vuitton cafe, named Le Café V, will land first in the Japanese Louis Vuitton Maison Osaka Midosuji branch, where it will serve a mixture of Japanese and French fine cuisine curated by celebrated chef Yosuke Suga. Next to it will be an ultra-exclusive, open-kitchen restaurant in the form of Sugalabo V, mirror of the Suga-helmed Tokyo restaurant that currently rests in the world's Top 50 Restaurants list.
The move won't come as much of a surprise to anyone who's been following LVMH's movements over the past few years. Jean-Jacques Guiony chief financial officer of LVMH, also dropped a not-so-subtle hint of the group's overall plans to expand further into the hospitality sector after becoming one of the world's largest conglomerates of consumer goods. "I think the so-called experiential luxury is something that will be important in the future,” he said.
At the time, he was announcing that the conglomerate had acquired Belmond Ltd., which operates a portfolio of 46 luxury hotel, restaurant, train and river cruise properties in 24 countries.
LVMH has a number of other developments planned to make sure it acquires itself a fair portion of the luxury hospitality market, many of which use some of the conglomerate's most famous companies as major selling points. The planned renovation of Dior's flagship boutique on Avenue Montaigne will include a restaurant, while Tiffany & Co., the company's most high-profile acquisition from last year, also opened its first cafe on New York's fifth avenue in 2018.
If you're in Osaka, the cafe will be open from February 15, with Louis Vuitton's newly-renovated four-storey mega-maison set to open on February 1. Also be sure to check out The GQ Middle East Edit: The ten best items from The FW20 Catwalks and Prada wants you to get to work.