In No Time To Die, Q Wears A Swatch – And You Can Buy It

04 February 2020
Watches, Swatch, SWISS WATCHES, James Bond 007, No Time to Die
Images: Swatch Ltd
One of the upcoming Swatch x 007 watches will be worn by Q on screen in No Time To Die. But if you want to buy it, you'll have to be quick...

Swatch and Bond have history. Since GoldenEye (1995), 007’s watch supplier of choice has been Omega, which is, of course, owned by Swatch Group. But the Swatch brand itself also has previous in Bond-related wristwear. In 2002, for instance, the company released the James Bond Leather Briefcase, a set of 20 watches to celebrate the franchise’s 40th anniversary. Six years later, it produced a 22-piece collection inspired by Bond ne'er-do-wells – a tribute, Swatch said at the time, “to the entertaining villains who light up the dark side of 22 James Bond films”. Limited to 222 units, it unsurprisingly became a collector’s item.

Read More: Watch The No Time To Die Super Bowl Spot

Bond enthusiasts will doubtless, therefore, be clamouring to get their hands on the upcoming Swatch x 007 collaboration when it launches at the end of February (prices to be announced). Riffing on film posters and title sequences, this capsule collection of six designs ranges across the Bond eras. There are dials inspired by Dr No (1962), On Her Majesty’s Secret Service (1969), Moonraker (1979), Licence To Kill (1989), The World Is Not Enough (1999) and Casino Royale (2006), although tastefully none mention the films by name. The Moonraker piece, for instance, is identifiable by an image of the space shuttle; the On Her Majesty's Secret Service model plays on the text at the top of the film poster.

Read More: The First Official Poster For The New Bond Movie Has Been Released

Most sought-after will be the seventh, yet-to-be-unveiled watch, which will be worn by Q on screen in No Time To Die and only available in limited numbers. Until we know more, here’s a run down of the others...

Dr No (1962)

On Her Majesty’s Secret Service (1969)

Moonraker (1979)

Licence To Kill (1989)

The World Is Not Enough (1999)

Casino Royale (2006)

For more James bond watch, check out Agent 007's glorious Omega Seamaster collection and How to buy 'the' James Bond watch.


Via British GQ