Here’s Why Jaeger-LeCoultre’s Reverso Is The Toughest Art Deco Icon Out There
There are some markers of style that appear timeless. Items made with such attention to detail that they become generational in the process. Take, for example, the Reverso by Jaeger-LeCoultre.
Reverso Tribute Enamel White Gold, price on request, Jaeger-LeCoultre
The Reverso was borne out of necessity, too. An art deco icon since 1931, the original idea behind the flip and reverse case was a timepiece that could survive life on the polo field. The result was a watch that showed a new aesthetic and values.
Reverso Classic Large Duoface Small Seconds Pink Gold, price on request, Jaeger-LeCoultre. Jacket, price on request, Corneliani. T-shirt, $590, trousers, $490, Salvatore Ferragamo
Reverso Tribute Duoface Steel, price on request, Jaeger-LeCoultre. Blazer, $490, Mr P. Shirt, $495, tie, $295, Brunello Cucinelli
Tradition and innovation exist by working with artisans such as the Argentinean bootmakers Casa Fagliano on cordovan leather straps; or when beautifully decorating the back of the Reverso Tribute to create three limited-edition works of art. In this way, Jaeger-LeCoultre ensures that this legend is one that can only continue to grow.
Reverso Tribute Small Seconds Steel, price on request, Jaeger-LeCoultre. Suit, $5,345, sweater, $745, Brunello Cucinelli
Photography: Greg Adamski at MMG Artists
Styling: Keanoush Zargham
Makeup: Kathrina Brennan at MMG Artists
Prodcution Assistant: Anna Ivanova
Fashion Assitant: Mohamed Elashy