Here’s Why Jaeger-LeCoultre’s Reverso Is The Toughest Art Deco Icon Out There

By GQ Middle East
28 May 2019
Reverso Tribute Enamel White Gold, price on request, Jaeger-LeCoultre.    Blazer, $670, trousers, $340, Sandro. Shirt, $185, Mr P. Shoes, $615, Corneliani
Greg Adamski

Reverso Tribute Enamel White Gold, price on request, Jaeger-LeCoultre. Blazer, $670, trousers, $340, Sandro. Shirt, $185, Mr P. Shoes, $615, Corneliani

Few watches are as iconic as the Reverso by Jaeger-LeCoultre

There are some markers of style that appear timeless. Items made with such attention to detail that they become generational in the process. Take, for example, the Reverso by Jaeger-LeCoultre. 

Jaeger-LeCoutre
Reverso Tribute Enamel White Gold, price on request, Jaeger-LeCoultre

The Reverso was borne out of necessity, too. An art deco icon since 1931, the original idea behind the flip and reverse case was a timepiece that could survive life on the polo field. The result was a watch that showed a new aesthetic and values.

Jaeger-LeCoultre
Reverso Classic Large Duoface Small Seconds Pink Gold, price on request, Jaeger-LeCoultre. Jacket, price on request, Corneliani. T-shirt, $590, trousers, $490, Salvatore Ferragamo

Jaeger-LeCoultre
Reverso Tribute Duoface Steel, price on request, Jaeger-LeCoultre. Blazer, $490, Mr P. Shirt, $495, tie, $295, Brunello Cucinelli

Tradition and innovation exist by working with artisans such as the Argentinean bootmakers Casa Fagliano on cordovan leather straps; or when beautifully decorating the back of the Reverso Tribute to create three limited-edition works of art. In this way, Jaeger-LeCoultre ensures that this legend is one that can only continue to grow.

Jaeger-LeCoultre
Reverso Tribute Small Seconds Steel, price on request, Jaeger-LeCoultre. Suit, $5,345, sweater, $745, Brunello Cucinelli

Photography: Greg Adamski at MMG Artists
Styling: Keanoush Zargham
Makeup: Kathrina Brennan at MMG Artists
Prodcution Assistant: Anna Ivanova
Fashion Assitant: Mohamed Elashy