There are many reasons to really love the luxury watch brand, Panerai. Perhaps you’re drawn to the oversized dial, enjoying the reassuring heft on the wrist? Maybe you love the tech behind its dive watch smarts? Or maybe you just admire the fact that this Italian brand is still holding its own against the Swiss powerbase of the industry.
Whatever the reason, a new store in Dubai is always good news, right?
The brand’s second boutique at the Mall of the Emirates has an area of 35 square metres and displays the four collections of the brand to enthusiasts and collectors. The boutique remains consistent to the concept of Panerai boutiques worldwide.
Italian style runs throughout, with a nod of respect to tradition and stands as a clear reference to the underwater universe. The use of oak, veined Italian marble calacatta luccicoso, burnished brass, bronze and a special “reeded” glass, undulating and transparent, reinterprets the technical codes of the watchmaker.
An intimate space for clients to unwind and appreciate the Panerai novelties and collection is provided to offer consumers with luxurious and exclusive shopping environments.
With the recent international openings in Shanghai, Rome, and Zurich, Panerai now has 87 boutiques throughout the world.