Tom Brady is no stranger to our style pages (just see his off-duty pre-Super Bowl LIII look, or his 2019 Met Gala fit), so it only seems natural that a luxury watch brand would want to get it on that level of greatest.
And that’s exactly what IWC Schaffhausen has done, announcing a partnership with Brady this week that will see the two team up for projects in the future.
“Tom Brady is arguably the best quarterback of all time, but also an admired role model,” said Christoph Grainger-Herr, CEO of IWC. “On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style.”
The New England Patriots player is already a fan of the brand (again, just see his Met Gala ensemble from last month). His IWC collection includes a Pilot’s Watch Chronograph Top Gun Miramar and Portugieser Perpetual Calendar.
“I am honoured to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said the six time Super Bowl championships winner of the collaboration. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”
We look forward to more winning both on the football field as well as on the fashion front.