Tom Brady On His Favourite Watches And How He Picks Them

25 July 2019
Watches, Tom Brady, IWC, NFL, Super Bowl
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We sat down with the NFL legend following his announcement as Global IWC brand ambassador

With an impressive Six Super Bowl titles under his belt, along with four Super Bowl MVP Awards and three League MVP Awards, Tom Brady knows a thing or two about NFL.

But the 41-year-old doesn’t just have a passion for sport - his newest partnership has brought to light his other role as an avid watch collector, one that landed him the role of brand face for luxury Swiss watch manufacturer, IWC Schaffhausen.

Tom Brady is arguably the best quarterbacks of all time, but also an admired role model,” CEO of IWC Christoph Grainger-Herr said. “On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband, while also embodying elegance and style.”

To find out a bit more about his obsession with watches, we sat down with the New England Patriots star quarterback to talk timepieces.

How did the collaboration with IWC start?
I've always been a huge fan of IWC. In college I actually had an IWC watch as my screensaver. So I guess you could say it's been a long time coming! They’ve done some incredible things over the years and to be a part of the IWC family is a great honor for me.

What are your favourite timepieces and why?
I’m a huge fan of the Pilot watches. One that immediately comes to mind is the black chrono TOP GUN. I love the look and feel of it — it’s very sporty and versatile. The Portugieser is my go-to for more formal occasions.

On what occasions do you wear a watch?
I’m pretty much always wearing a watch. Football is the only thing that kind of gets in the way of that! I’ve been into watches for so long, it almost feels weird not to have one on at this point. I enjoy the quick moment each morning when I’m picking out which one I’ll wear that day.

How did you get into watchmaking?
I think it started with being fascinated by how a watch works. With IWC especially, we’re talking about works of art made possible by an engineering process that’s been perfected for over 150 years. It’s hard not to admire that and see some inspiring lessons in it for anyone trying to create something of their own. In order to become great, it requires a tremendous amount of discipline, determination, and hard work. And IWC exemplifies that.

What characteristics and qualities do you look for in a watch?
I get a feeling from a watch the moment I look at it. Of course, I’m always looking for a beautiful, versatile piece, but, for me, the most important element is that it feels like an honest expression of myself. You spend a lot of time with your watch, so you should feel great wearing it!

What is your relationship with time?
Time is so valuable and it’s so easy to forget how quickly it can pass us by. I try to keep that in mind, because it reminds you to prioritize the things you love. We don’t live forever, so we need to make the most of our time. I love my family so much and I love what I do for a living so much — I never, ever want to take those things for granted and I really try to treasure every second.


Via GQ Australia