Perfume, Shumukh

World's Most Expensive Perfume 'Shumukh' Launched As An Exquisite Tribute To The Spirit Of Dubai

By GQ Middle East
13 March 2019
Multiple Guinness World Record holding perfume is adorned by 3,571 diamonds, topaz, pearls and gold

It's certainly one of a kind.

After all, how often do you come across a bottle of perfume worth $1.295 million?

On Tuesday night the Spirit of Dubai Parfums by Nabeel, an fragrance brand from the UAE unveiled Shumukh, the world’s most expensive and luxurious unisex perfume, valued at Dhs 4.752m.

Shumukh, which in Arabic translates to ‘deserving the highest’, is set with 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver; and it showcases the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal).

It was designed in the UAE by Mr Asghar Adam Ali, Founder, Chairman and Master perfumer at Nabeel Perfumes Group of Companies, and executed by renowned artisans and master craftsmen from Switzerland, Italy and France - including the recipients of the designation of Meilleurs Ouvriers de France ("Best Craftsman of France").

Shumukh is the only perfume to hold two Guinness World Record titles, including ‘Most diamonds set on a perfume bottle’, and ‘Tallest remote controlled (RC) fragrance spray product’.  It is also customisable and offers the opportunity to have bespoke and personalised modification incorporated. Additionally, all diamonds and precious stones are accompanied by individual certificates of authenticity.

"With a history of passion for perfumery that has spanned 47 years and a keen eye for jewellery design, my dream was to bring to life a 'history in the making' concept with innovation at its core,” Mr Ali said. “My vision was not only to capture Dubai’s persona in one monumental piece of art, but to also create a fragrance that embodied the pinnacle of luxury in the world of perfumery.”

“Today, I am very proud of Shumukh, an evocatively stunning and bespoke creation which combines the disciplines of art, jewellery design and perfumery and, is concurrently also the holder of the highest number of Guinness World Records in the world of perfume industries”.

Shumukh will be on public display in The Dubai Mall’s Fashion Avenue from 14th – 30th March 2019, as part of the mall's ART+ series.

Visitors will also have the opportunity to purchase the individual perfumes and avail the complimentary engraving service.